Partner of the Salone del Mobile since 2021, LaTarma Entertainment produced an exclusive event dedicated to Salone Contract. Held at Fiera Milano during the heart of Milan Design Week, the event brought together more than 500 professionals from the hospitality, real estate, and public spaces sectors, offering an immersive experience that blended the world of design with a live musical performance.
LaTarma Entertainment was responsible for the creative direction, the development of the show’s narrative flow, and the scenic design of the stage, which featured an innovative lighting system composed of six light pads and stroboscopic pulses.
At the centre of the event stood a sound table: the beating heart of the performance. Musicians and producers Giovanni Pallotti and Simone Privitera created an electronic and highly theatrical setup in which synthesizers, drum machines, and controllers came to life in real time, transforming gesture into music and delivering a captivating audiovisual experience for the audience.
