For the second consecutive year, LaTarma Entertainment conceived and produced Stiamo a Sanremo, a proprietary format designed to showcase the many facets of the agency through a more intimate and authentic dimension within the unique setting of the Sanremo Festival. The project gave life to a rich programme of events, including talks, conversations with emerging artists and producers, live performances, and original social experiences such as blind lunches and a seaside barbecue.
The event was conceived as a space for connection and sharing, offering a respite from the fast rhythm of the Festival while fostering genuine relationships among guests, industry professionals, and creatives. Through a collaboration with Carioca, an apartment was transformed into a vibrant and ever-evolving environment: day after day, signatures, colours, and personal testimonies from those who inhabited the space reshaped its identity, making it the ideal place to reconnect with one’s own rhythm and discover the world of LaTarma from a closer perspective.
LaTarma Entertainment oversaw the project’s creative direction, the event’s executive production, and the activation of brand partnerships, including Carioca, Aperol, and DoppioMalto. The agency also involved creators and influencers in shaping a participatory experience with a strong and distinctive identity.
